How to build your WordPress Real Estate site in easy steps
Building up from scratch a real estate website can be a tough job. There is always the alternative to display your portfolio on 3rd party websites. Unfortunately, this strategy will hardly let you stand out and attract clients. There is a tight competition out there and you need a professional website in order to create a powerful online presence.
The good news is that WordPress allows you to create a complex site in a fast manner due to its plugin system. There are many great themes developed for the real estate business that ensure the structure of your website. By mixing the right themes and plugins you will create an excellent real estate site.
Before purchasing the theme you should establish first what features and functionality are necessary. In the following article, we will guide you through the basics and teach you how to build your own site in a few easy steps.
Excellent listings are strong assets for a real estate website
The first and foremost purpose of a real estate website is to help you display your property portfolio, attract potential home buyers and increase sales.
For home selling, you are most likely to close the deals offline but a professional website will get the potential customer’s attention and initiate the sale. Think of it as the online extension of your business.
As I mentioned earlier, you should establish first what features are necessary to include. For a real estate website, you should consider the following aspects.
Contact details: Display your phone number, email, office address and any other contact info in an easy-to-find and readable way. You can list your info in the footer area or consider creating a dedicated contact page. This way your visitors don’t lose time searching for a way to get in touch with you. This is fairly simple and only requires the basic features of a WordPress theme.
Property information: you will need to show factual info about the property and include images, videos, documents and other details you may wish.
Take bookings: If you have a large client base, you can implement an online appointment system, in order to make your workflow more efficient. And if you run a rental business, an online reservation system is a must-have functionality.
Search filters: The search feature is a primary functionality for a real estate website allowing users to find content fast. Your visitors should be able to browse through properties and filter by location, number of rooms, square footage and more.
Custom fields: If you operate in a specific real estate niche you might want to look for a WordPress theme that enables you to customize the search function and add custom fields to address the needs of your market.
Map listings: This is another vital tool for a real estate website that enables visitors to find properties in their target area and see the location on a map. These custom features require a little more work to implement correctly on your site and we will guide you through in the following guide.
How to create a WordPress real estate website in 3 steps
WordPress offers you the complete set of tools and plugins to create an up-and-running beautiful site. If you are just getting started you will need to ensure two things before starting to build your website. These are the domain name registration and the web host. The domain name is an important aspect and it should reflect your business area.
To start customizing your website you should first install WordPress on your computer. Keep in mind that your real estate site should be named, hosted and installed in order to work. Now we are ready to make the first step.
Step 1: Choose the best theme to showcase your properties
There are plenty of beautiful WordPress themes designed specifically for real estate. These make for an excellent foundation for your real estate site. Browse through the rich library of WordPress themes and you will find a dedicated theme created for this business area.
The WP Residence theme
Our best seller theme packs over 400 options and features, powerful tools, responsive framework and an amazing technical support. WP Residence includes the most versatile advanced search system with custom property fields and Ajax map filtering. You may also design your property listing page with the various options available and showcase the best of your listings in different gallery styles.
Once you have installed the theme you can customize it with WordPress dedicated plugins. WP Residence includes compatibility with top-rated plugins such as Visual Composer, Ultimate Add-ons, Revolution Slider and DSI-IDX. The available demos show you how to build your content and there is also a detailed help website to answer any question you might have.
Step 2: List your properties on your website
Property listings are the most vital functions of a real estate website. To attract visitors they should have a strong, appealing look, provide many images and include as much information as possible. A great property listing section on your website will be your number 1 lead generation tool.
WP Residence offers several page templates with many different options to list your properties in various gallery types You can choose from a full-header gallery with a responsive slider or as a classic gallery.
Each listing can be enriched with custom fields, customer reviews, yelp data, Walkscore, a 360 panorama view, floor plans, etc. This theme comes with dedicated demos that help you set up the property page. You should check this article that includes instructions on how to install the property page demo.
To make it easier for your visitors to locate you or the properties listed, add Google Map to your website. With our themes, you have full control over your Google Map settings: from its placement to size, custom colors and property markers.
Our themes support AJAX filtering over the map, which is a very effective system to search and display listings.: the properties markers will show on the map as the visitors perform the search selection as well as in the list.
Step 3: Add booking forms for rentals
Like we’ve stated before, having an online reservation system installed on your property page is a priority. After getting your potential customer’s attention with beautiful visuals and useful info, nest you should provide the visitor with booking options.
Our WpResidence & WpEstate theme comes with pre-build booking form options, that are added to every listing page.
WP Rentals WordPress theme is built as a booking platform for short term holiday rental. This is an ideal theme if you run a holiday realty business, as it allows you to publish property listings for daily rent.
WP Rentals offers over 200 options and features in a custom-made booking system that comes by default with the theme. To see how it works you can check the available demos that are easily imported and customized.
A real estate website is the online extension of your offline business. In such a dynamic and fast-paced domain you must ensure you are up-to-date with the latest news. Your website should also be regularly updated and list the property in real time. Our WordPress themes offer the right tools to build a professional, up-to-the-minute site. You will just be required to choose the features and functionalities you need from our large offer.